At least a boiling frog would jump …
I was going to write a post about how a publisher I worked with for 24 years, Scott Campbell of The Columbian, used the analogy of a boiled frog to warn against complacency. A frog, Scott would say, doesn’t realize that if the water he’s sitting in is being slowly warmed, it soon will come to a boil, killing the unsuspecting little guy.
My post was to be how ironic that is, considering the state of newspapers today. In doing a little research, however, I found that the analogy isn’t true. Slowly boiling frogs, it seems, do know that the water is starting to boil and act to save themselves. So there’s no similarity to newspaper publishers after all.
I decided to go ahead and post anyway, because of the funny way I came upon this research. The link to the story was from a post by Matt Mullenweg, which, by coincidence, he had written just hours earlier. Among other things, Matt was a developer of WordPress, the software platform for WhapWhap.com. I guess in some weird twist, that makes him my new publisher.
I think I’ll listen to his version of the story from here on out …
