OH MY GOD! Ads on Page 1 of the Times!

Oh wait. Never mind. It’s just full-page ads on the home page of nytimes.com. Whew. That’s OK then.

That is OK with me. But imagine the uproar in the industry if more newspapers started to run display ads on the front page of the paper? On the editorial page?

On the one hand, we have newspaper people telling us their websites are the only credible source of information on the web because they really are newspapers, not websites. On the other hand, we’re told they have entirely different rules from those of the newspaper. Ads on Page 1? Paper: bad; website: OK. Ads on editorials? Paper: bad; website: OK. Unsigned letters? Paper: bad; website: OK.

Which is it, guys?

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