I spent 30 years working in newspapers. I had lofty ideals, big dreams, helped usher in incredible technological innovation … and ultimately left the industry in much worse shape than when I found it.OK. I can’t take all the credit for the industry’s problems. I had plenty of help from my fellow Baby Boomers.
In fact, in some ways my career might be a microcosm of the broader failure of leadership in our generation. When I entered the field in the 1970s, the future looked bright for print journalists. It’s true that the industry already was showing signs of a serious illness. A number of big city papers were failing, but it was to attribute that to the stagflation that had hold of the economy and the crime wave that had hold of the big cities. People were moving to the suburbs, and as they did suburban dailies cropped up to replace the shuttered metros.
So we knew we were a little sick, but we were confident that it was nothing more than the cyclical kind of sickness newspapers always had faced. I knew that my generation, with our passions inflamed by Woodward and Bernstein, would ignite a resurgence the likes of which the country had never seen.
I didn’t notice the clues that the symptoms of more serious illness. I didn’t notice that many of fellow Boomers didn’t love papers the way I did. Circulation numbers were up, so who cared if household penetration numbers were headed south. As my cohort settled into family life, the numbers would go back up. I just knew it, and so did my colleagues. Unfortunately, the problem never cured itself. Eventually we realized that, and set off in a million different directions to find solutions. Shorter stories, color graphics, humanized leads. None of it worked. We were dying a slow death, along with the other institutions of our parents: fraternal organizations, bowling leagues, lifelong careers at the same company …We just never found a way to make the institution our own. There were radical ideas along the way, but when it came down to implement them, we were too terrified to try. Too terrified that we might fail and lose our precious jobs in disgrace.
Eventually there came a time when some of my colleagues acknowledged the pending end of papers, but we were comforted in their belief that it wouldn’t happen in our career lifetime. We will be safe. But boy, that next generation is going to have one hell of a mess on its hands. (more…)