Did the web just “kill” a newspaper?
Monday, April 28th, 2008A futurist once advised a group of newspaper folks to make themselves obsolete before somebody else does it for them.
Most newspapers have chosen to just let others do the work, but The Capital Times of Madison has decided make its own suicide leap. Or did it save itself by jumping out of a burning building?
Those are questions raised in a story from The Daily Page. The author of the piece says no one knows the answer to those questions, and I agree. The story does touch on some of the stereotypes that often go unchallenged.
Madison’s mayor, for example, says: “There’s something about a printed publication that gives a certain credibility that attracts people to look at stories on the web.” I don’t think anyone will argue that the printed product helps promote the web, but what exactly is it about a printed product that some people think is inherently credible? And is this view really widely held by the public? For better or worse, many people seem to think that newspapers are less credible than electronic media. I, for one, don’t believe that credibility is inherent in any medium, but rather in particular individuals and institutions.
It’s odd that many newspaper execs who cling to the inherent credibility of a print product think that those of us who rely the web for information are somehow gullible and less sophisticated than they are. I think the opposite is true.
The story also quotes several people talking about the death of the paper. In one sense that’s inarguably true. The daily printed product will cease to exist. That’s sad, even to a jaded web user. But it’s also exciting. I hope the journalists of the website will be energized by their new-found freedom. I think it was Bill Gates who envisioned the web as a medium free of both temporal and spatial constraints. If I’m wrong about that attribution, you can correct me by replying to this post.
Which leads to my final point. The interactivity and free-for-all of the web enhances credibility in my mind. It’s not that I’m so gullible and unsophisticated that I believe everything any website publisher or anonymous poster has to say. It’s that I love to hear the unfiltered views of all sides of an issue. I think that web publishers who put their ideas out there for anyone to pick apart are more credible than cowardly newspaper editors who hide behind carefully edited letters to the editor, not less.
So The Capital Times is dead. Long live http://www.madison.com/captimes.
(But please, folks, get a better institutional brand.)
