I said I hope the site grows on me as I use it more. It hasn’t.
Instead of being a bold leap forward for the newspaper industry, it’s a step back. The unique web content has been buried even deeper under the recycled newspaper stuff. There’s nothing to invite current readers to enjoy both the paper and the site, only an invitation to choose between the two, which is at best a zero-sum strategy.
Worse, there’s nothing to entice people who don’t read the paper to use the site. It’s another failure on the part of newspaper editors to understand why people are turning away from paper and to the web. It’s like the hideous Olive Software trend of simply digitizing the print product. That works for a tiny sliver of a site’s potential audience but misses the point of why people don’t read the paper.
Newspapers are designed for a strict and largely antiquated manufacturing process. The content is highly constrained, both temporally and spatially, and let’s face it: Much of what is printed is there just to fill the gaps around the ads. The result is a dull, flat experience for the reader.
A well-designed website allows editors to guide readers, but also allows readers to create their own experience. I like Google because the front door allows me total freedom to find only what I want, or to click on news for an editor’s judgment. Philly.com is all about editors guiding me through an experience of their creation.
And philly.com doesn’t even do that well. Navigation is confusing, and not just because it’s a change. Where is Attytood? I’ll find it, but I shouldn’t have to go searching down dead-end alleys.
Cross-browser functionality is a mess. I understand that most people use Explorer, folks, but some of us prefer Firefox, Safari, etc. In fact, Explorer is now a minority platform on WhapWhap, for example, if you exclude spiders. Yet the drop-down “Marketplace” menu and the top of philly.com doesn’t work in Firefox or Safari, as far as I can tell. That kind of mistake is common for us amateur developers, but an enterprise with the resources of philly.com can and should do better.
And for an editor-driven experience, philly.com is pretty aimless. Here, for example, is my brother’s experience with the movie listings:
“I discovered that the old “find a movie — by neighborhood” function no longer existed. Instead, you need to write in your own search terms. By writing in “Center City,” I was able to pull up the schedules for the Ritz theaters — but not the Franklin Institute, nor I believe the small indie where I saw the excellent “Michael Clayton.” It also pulled up theaters in several, to me, far-flung suburbs. When I entered “University City” (my neighborhood), I got the schedules for several of the same suburban theaters, but not The Bridge, 5 blocks away from me.”
Not the end of the world, to be sure. But again, the editors miss the point. They brag that images of Philadelphia landmarks leave no doubt the site is local. But movie listings that feel like they were designed by someone who has never visited the city leave plenty of doubt.
I’m done piling on now. But the clock is ticking on newspapers’ chance to reclaim local web markets, and a retreat into the past like this one isn’t helping anyone.